The Bayer company tells us: “During the active, growing years of childhood, it is important to ensure that children receive all the vitamins and minerals they need every day. Since the body does not store all essential vitamins and minerals, some have to be supplied on a regular basis. Unfortunately, many Americans have poor eating habits which can make it difficult to get all of the vitamins and minerals we need from our food. To supplement your diet, Flintstones can be taken to help assure adequate nutrition.”

Well… you’ll get a smattering of vitamins, and a lot more…. including:

INGREDIENTS (taken from the Flintstone website):
Sorbitol, Mannitol, Fructose, Sodium Ascorbate,
Ferrous Fumarate, Silicon Dioxide, Carrageenan, Natural and Artificial Flavors,
FD&C Red #40 Lake; Less Than 2% Of: Aspartame, Beta-Carotene,
Cholecalciferol, Cyanocobalamin, D-Calcium Pantothenate,
dl-Alpha-Tocopheryl Acetate, FD&C Blue #2 Lake, FD&C Yellow #6 Lake,
Folic Acid, Magnesium Stearate, Niacinamide, Pyridoxine Hydrochloride,
Riboflavin, Soy Lecithin, Thiamine Mononitrate, Vitamin A Acetate. Contains: Soy.

SORBITOL 
Sorbitol is a synthetic sugar alcohol. The ingestion of higher amounts have been linked to gastrointestinal disturbances including irritable bowel syndrome.

SODIUM ASCORBATE
The ‘vitamin C’ listed as ascorbic acid is most likely produced from GMO corn. If my vitamins are genetically modified, I would like a warning on the label. How about you?

FERROUS FUMARATE 
While it is impossible to die from consuming iron from food (spinach), ferrous fumarate is an industrial mineral not found in nature as food. Ferrous fumarate is so toxic an accidental overdose of this form of iron is “a leading cause of fatal poisoning in children under 6.” The manufacturer further warns:
Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Natural and Artificial Flavors

Whenever I see these words, it is MSG until proven otherwise. I am just too tired to contact the company and see what these 4 words mean.
COAL TAR ARTIFICIAL COLORING AGENTS 
A well-known side effect of using synthetic dyes is attention-deficit hyperactivity disorder. There may be an increase in the neurotoxicity of artificial food coloring agents when combined with aspartame, making the combination of ingredients in Flintstones even more concerning.
[3] Karen Lau, W Graham McLean, Dominic P Williams, C Vyvyan Howard. Synergistic interactions between commonly used food additives in a developmental neurotoxicity test. Toxicol Sci. 2006 Mar;90(1):178-87. Epub 2005 Dec 13. PMID: 16352620

ASPARTAME: 
Aspartame is a synthetic amino acid mixture of aspartic acid and l-phenylalanine which is neurotoxic can cause gastrointestinal disturbances, vertigo, fatigue, thinking problems, seizures, migraines, cancer,etc, etc, etc. This has no business in a child’s vitamin, especially when stevia is an excellent safe sweetener.

HYDROGENATED SOYBEAN OIL 
Soy lecithin is made from hydrogenated soy oil. These semi-synthetic fatty acids can cause a host of adverse health effects including coronary artery disease, cancer, violent behavior, and fatty liver disease. Again, the soy used in this product is not labeled but is most likely Genetically Modified.

In summary, Bayer’s Flintstone’s vitamin brand is far from a natural product, and the consumer should be aware of the unintended, adverse health effects that may occur as a result of using it.